AI-NATIVE WEB DESIGN · LEGAL
Hoare Claxton
Calgary criminal defence, rebuilt for the AI-search era.
Hoare Claxton needed a digital presence that matched the experience, urgency and credibility of the firm behind it. ATTRACT rebuilt the website around premium positioning, clear legal information, conversion strategy, technical SEO and AI-search readiness.
- Industry
- Legal
- Market
- Calgary, Alberta
- Services
- Web Design · SEO · AI Search
- Production
- Approximately two weeks
The Challenge
Hoare Claxton's existing WordPress website no longer reflected the strength of the firm. Years of accumulated technical debt, inconsistent page structures and a difficult publishing system limited how quickly the website could evolve.
The Strategy
The rebuild started with the questions prospective clients ask when the stakes are high: What happens next? Who can help me? Why should I trust this firm? Services, proof, lawyer experience and consultation paths were reorganized around those decisions.
The Build
ATTRACT combined twenty years of web, conversion and search experience with an AI-native production workflow. Research, architecture, writing, design iteration and development moved together, allowing a website of this scope to be completed in approximately two weeks.
The Result
The finished platform is faster, easier to manage and substantially more representative of Hoare Claxton's reputation. It gives the firm a stronger foundation for conversion, publishing, traditional search and emerging AI-powered discovery.
One website. Every decision connected.
The homepage was designed as a complete journey from urgency and uncertainty to credibility, understanding and action.
Positioning
A more authoritative digital presence for an established Calgary firm.
Conversion
Clear practice areas, visible proof and direct consultation paths for people making urgent decisions.
Search
Structured legal content, intentional internal linking and technical foundations built into the architecture.
Publishing
A cleaner system for expanding service content, answering client questions and supporting long-term search growth.
The reaction.
"Incredible work thank you very much Ryan."
Peter Hoare, Partner
"This is incredible work! Well done, Ryan."
Mike Gilchrist, Partner
"The site looks great. We are giving you the green light to launch it."
Alexander Koustov, Partner
Two years in, on the record.
★★★★★"Ryan has built incredible webpages for us. This has been feedback from both clients and competitors alike. One of the things that makes working with him such a dream is his accessibility, he is quick to reply and fast at addressing any issues. We are also in a highly competitive market and Ryan has had us flying up through the google rankings. His dedication and level of service to us makes me happy to leave him this review. If you are in the market for web design and SEO services, have a conversation with him."
Mike G., verified Google review
★★★★★"Our firm has been working with Ryan and his team for two years. He is very patient with us, takes the time to explain things and offers practical solutions. We have been learning as he grows our business. Also, he looks like my favourite video game character."
Alexander K., verified Google review
Has your business outgrown its website?
ATTRACT rebuilds established businesses for the next era of search, conversion and digital credibility.