The Blog
Writing. Case Studies.
Behind the Work.
Ideas on marketing, AI search, and how established businesses build lasting market position.
Featured · WEBWEB
Is Your WordPress Website Costing You Business in 2026? What Saskatoon Companies Need Now
A WordPress website can still work in 2026. The real question is whether yours still competes. Here is what aging Wor…
WEBWhy Saskatoon's Best B2B Companies Are Quietly Rebuilding Their Websites in 2026 (And What They're Building Instead)
Western Canadian B2B companies are quietly abandoning WordPress for AI-native web infrastructure in 2026. Here's why…
WEBHow Much Does a Website Cost in Saskatoon? A 20-Year Operator's Honest Guide for 2026
Saskatoon website costs range from $500 to $60,000+. A 20-year Saskatoon web designer breaks down what you actually g…
INSIGHTInsurance Marketing Canada: How Independent Brokerages Stand Out in a Crowded Market
Cherry Insurance pulls 500,000 visits every July in a city of 300,000. Here is exactly how Canadian insurance brokera…
How Canadian Law Firms Get More Clients Through Their Website
W Law LLP won best legal website of 2023. Here is exactly what makes a Canadian law firm website convert, rank, and l…
What Is AI Search Optimization and Why Does Your Business Need It?
AI search optimization (AEO) means structuring your content so ChatGPT, Perplexity, and Google's AI Overviews can fin…
Cherry Insurance: 12 Years of the Cutest Pet Contest.
How a single annual ritual turned a regional insurance brand into the most-anticipated July event in the province.
Why the Best Marketing Agency Might Be One Person.
The 25-person agency model made sense before AI. Here is why the most dangerous marketing operator in your market mig…
How We Rebuild a Brand Without Losing What Made It Work.
A behind-the-scenes look at how ATTRACT approaches a brand refresh, what to keep, what to change, and why the strateg…
The End of Google as You Knew It.
ChatGPT, Perplexity, and Gemini are rewriting how customers find local businesses. Here is what to do about it before…
The Dispatch
One essay. Once a month.
The same notes, delivered before they hit the site. No spam, no upsells, no auto-DMs. Just the work.