SIGNATURE CAMPAIGNS · ONE PER INDUSTRY · ONE PER CITY

500,000 visits. One local insurance website. One month.

That is what a Signature Annual Campaign looks like after seven years of compounding. We build one per industry per city. If yours is still available, this is the most important page on this site for your business.

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THE PROOF

The campaign that changed how Saskatoon sees Cherry Insurance.

500,000+

Visits · Single July · cherryinsurance.ca

7 Years

Running every July since 2019

300,000

Population of Saskatoon

Aviva

Cited Cherry as their industry example

In 2019, ATTRACT built Cherry Insurance's first Cutest Pet Contest. The concept came from a real ethical insight: pet contests carry none of the moral weight of baby contests, but generate the same community enthusiasm. The first year worked. Year two worked better. By year seven, the contest pulls more website visits in a single month than the city has residents.

This is not a media spend story. Cherry Insurance is a local brokerage, not a national brand. The campaign works because it was designed to compound, each year builds on the last, each winner brings back friends, each July the microsite ranks higher than the year before.

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THE MODEL

One campaign. One market. One winner.

01

Strategic Insight

We identify the emotional intersection between your industry and your audience. Insurance plus pets. Law plus community recognition. Dental plus confidence. The insight that makes your campaign impossible to ignore.

02

Full Production

Six months of concept development, video or animation production, microsite build, campaign assets, and out-of-home creative. Award-winning production quality from the same operator who won a Gold Summit Creative Award.

03

Campaign Launch

Your campaign owns its window. Four to eight weeks of coordinated activation across digital, social, out-of-home, and earned media.

04

Compounding Year Over Year

The campaign returns every year. Past participants come back. The microsite accumulates search authority. The cultural recognition grows. By year three, the campaign runs itself in the minds of your market.

WHY THIS MATTERS

Once it is taken, it is taken.

Signature Annual Campaigns are not sold to multiple competitors in the same market. Cherry Insurance has the insurance category in Saskatoon. If you are in insurance in Saskatoon and reading this, that specific campaign is not available to you. But your industry in your city might be. The law firm category in Regina. The dental category in Calgary. The mortgage category in Edmonton.

The exclusivity is what gives the campaign its value. We do not dilute the model by selling the same playbook to competitors.

One strategy call tells you whether your industry and city are still open.

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Questions, Answered

Signature Campaigns, answered.

Ten answers to the questions that come up most about ATTRACT Signature Annual Campaigns.

A Signature Annual Campaign is ATTRACT's flagship offering. It is a fully produced marketing event that runs on an annual cycle, designed to own a specific month or season in your market and compound in impact year over year. Cherry Insurance's Cutest Pet Contest is the proof of concept, it now pulls 500,000 website visits every July for a local insurance brokerage in a city of 300,000.

The exclusivity is what makes the math work. A Signature Campaign is designed to make one business the dominant brand in its category in its market. If we built the same campaign model for two competing law firms in Calgary, neither would win. One industry per city ensures the campaign produces real market position, not just activity.

Signature Annual Campaigns are premium six-figure investments. The exact number depends on your industry, your market, the scope of production, and the media budget required to achieve the visibility goal. This is the flagship offer at ATTRACT and is priced accordingly. Pricing is built during the strategy call after we understand your market and what the campaign needs to accomplish.

Six months from strategy to launch. Month one and two are strategy and creative concept development. Month three and four are production, video, animation, microsite, campaign assets. Month five is pre-launch buildup. Month six the campaign goes live. The campaign then runs through its target window, typically four to eight weeks.

Cherry Insurance's Cutest Pet Contest, which ATTRACT has produced since 2019, now pulls over 500,000 website visits in a single July. In a city of 300,000 people. That is more page views than there are residents in the city. Aviva Canada, a major international insurance carrier, has cited Cherry Insurance as their industry example of excellent marketing. The campaign has run every July since 2019 and the numbers grow each year.

The Signature Campaign model works in any industry where local market dominance matters. A law firm could own September with a back-to-school campaign for working parents thinking about wills. A dental practice could own February with a Valentine's Day smile contest. A mortgage broker could own May with a first-home-buyer campaign. An auto dealer could own December with a year-end event. The mechanism is the same. The creative concept is unique to each industry and city.

The only way to know is to book a strategy call. We discuss industry and city availability on that call. If your industry and city are available, we explain what a campaign would look like for your specific business. If they are not available, we tell you that directly and discuss what other ATTRACT services might serve your goals.

Ads produce attention while they run and stop when the budget stops. A Signature Campaign produces a cultural moment that people remember, return to, and talk about. Cherry Insurance's Cutest Pet Contest is now in its seventh year. Past participants come back. Past winners refer new entrants. The microsite accumulates SEO equity year-round. The campaign compounds. Ads do not.

Every Signature Campaign includes strategic concept development, campaign microsite design and build, original video or animation production, out-of-home advertising creative, social media campaign content, email marketing, and ongoing campaign management through the active window. The specific mix is built around your industry, your audience, and what will produce the most cultural traction in your market.

No. Some Signature Campaign clients come to ATTRACT specifically for the campaign. Others have been web design or SEO clients first and graduated to a campaign after the foundational marketing infrastructure was in place. The strategy call will clarify which path makes sense for your situation.

YOUR MOVE

Is your industry still available?

One thirty-minute call. We tell you whether your industry and city are open, what a campaign would look like for your business, and what the investment would involve.

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