WINDOW PROJECTION · INSTALLATIONS · ACTIVATIONS

When the street stops and stares .

Window projection, projection mapping, interactive installations, and large-format experiential visual production. The category of brand moment that paid media cannot manufacture and competitors cannot quietly copy.

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Most marketing lives on a screen people scroll past. This category does not.

Interactive visuals operate in physical space, on the street, in the lobby, on the showroom floor, in the event venue. They produce two outcomes paid digital cannot: the in-person impression that stops a passerby, and the captured social media moment that spreads on its own.

For an established business, a single well-designed window projection or interactive installation can do more for brand recognition than a quarter of paid social. It also creates the kind of category-defining brand moment that gets cited, written about, and remembered.

WHAT WE PRODUCE

Cinematic moments built into physical space .

01

Window Projection

Storefront and facade projection that turns glass into a high-impact animated display visible day and night. Hardware, software, content production, and on-site installation as a complete system.

02

Projection Mapping

Architectural projection mapping for grand openings, brand activations, and milestone events. Content engineered to the exact geometry of the building or venue.

03

Interactive Installations

Touchscreen, gesture-responsive, and motion-triggered installations for showrooms, trade show booths, and event environments. AI-generated visual content where it strengthens the experience.

04

Large-Format Visual Production

Cinematic content built for the unusual aspect ratios and viewing distances that experiential installations actually require. Built in-house by the team behind ATTRACT's broadcast video work.

THE POSITIONING

A premium category for businesses ready to be talked about .

Interactive visuals are not for every client. They make sense when the physical location is part of the brand experience, when there is a milestone moment worth marking, or when a category-defining cultural impression is the actual goal.

When they fit, they produce a category of brand recognition that compounds for years. Done correctly, a single window projection on the right corner becomes a piece of city culture.

FREQUENTLY ASKED

Questions worth answering.

Window projection turns a storefront, lobby glass, or facade into a high-impact animated display visible from the street day or night. It works best for retail flagships, hospitality openings, dealership showrooms, professional offices on high-foot-traffic streets, and any business where the physical location is part of the brand experience.

Scale and impact. A 75-inch TV in a window looks like a TV in a window. A projection mapped to fill the entire glass facade, with content that responds to the architecture, becomes a destination people stop and photograph. Done correctly, projection produces social media impressions that paid media cannot buy.

Yes. Projector selection and installation, content scheduling system, remote management software, and the cinematic content that runs on it. We design the installation as a complete system, then either operate it for you or hand off a documented turnkey package.

Projection mapping for grand openings and brand activations, large-format AI-generated visual content for trade show booths, interactive touchscreen installations for showrooms, gesture-responsive displays, and immersive event environments. Anywhere physical space and visual content meet, we can design and produce the experience.

Interactive installations are mid five-figure to six-figure productions depending on scale, complexity, and whether content is permanent or campaign-specific. This is premium capital expenditure category work, scoped per project and priced after the strategy call.

Eight to sixteen weeks for a complete window projection or interactive installation, from initial site survey through hardware procurement, content production, installation, and on-site commissioning. Campaign-specific activations can compress to four to six weeks when timing requires it.

Have a space worth activating ?

Thirty minutes. We talk about the location, the moment, the audience, and what a window projection or interactive installation could look like for your business. Direct with the operator who would produce the work.

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