Insurance Marketing · Western Canada

Insurance Marketing Built Around Real Results.

Cherry Insurance's Cutest Pet Contest pulls 500,000 visits every July in a city of 300,000. We built that. We have produced insurance marketing in Western Canada for over a decade. We know what works in this category and what sounds good in a pitch deck but doesn't.

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The Proof

The campaign that made Cherry Insurance impossible to ignore.

Cherry Insurance is an independent brokerage in Saskatoon. In 2019, ATTRACT built the Cutest Pet Contest, an annual July campaign where the community submits pet photos and votes for winners. The concept came from a strategic insight: insurance is a low-interest category, but pets are not. Pair the community enthusiasm of a pet contest with the brand of an insurance brokerage and you create a reason for the community to show up that has nothing to do with insurance rates.

Seven years later the contest pulls 500,000 website visits in a single month. Aviva Canada has cited Cherry Insurance as their industry example of excellent marketing. The relationship has run continuously since 2013.

500,000+

Visits

July 2024

Peak Month

Saskatoon

Market

13-Year

Relationship

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What We Build

Marketing infrastructure for serious brokerages.

Signature Annual Campaigns

The pet contest model applied to your market. One campaign per city. Compounding year over year. Starts at six figures.

Web Design

Premium brokerage websites built for conversion and local SEO. Quote forms, coverage pages, team profiles, and trust signals that distinguish independent brokerages from aggregator sites.

AI SEO + AEO

Local search visibility for your city and coverage categories. Schema markup and answer-first content so AI engines cite your brokerage when buyers ask for insurance recommendations.

Brand Identity

Visual systems that make an independent brokerage look as credible as a national brand. Logo, typography, colour, and application standards.

Related Work

See the work in this industry.

WEB · CAMPAIGN

Cherry Insurance

100% locally owned insurance, the brand behind 500,000 visits in 30 days.

Questions, Answered

Insurance marketing, answered.

Insurance brokerages win market share through community presence, not just price. The most effective insurance marketing combines a strong local SEO foundation so buyers find you when searching for coverage, a consistent brand identity that builds recognition over time, and at least one annual campaign that generates genuine community engagement. Cherry Insurance's Cutest Pet Contest is the clearest example of this approach, it generates 500,000 website visits every July for a local Saskatoon brokerage because it gives the community a reason to show up that has nothing to do with insurance rates.

Insurance is a low-interest category. Nobody wakes up excited to think about their brokerage. This means interruption marketing (ads that push insurance messages) underperforms compared to attraction marketing (campaigns that give people a reason to engage). The Cutest Pet Contest works because it is not an insurance campaign. It is a community event that Cherry Insurance hosts. The insurance brand gets the credit without the audience needing to care about insurance. This is the strategic insight behind all effective insurance marketing.

Web design and brand identity projects typically launch within four to six weeks. AI SEO foundations take ninety to one hundred eighty days to produce meaningful ranking improvements. A Signature Annual Campaign requires six months of pre-launch preparation and then compounds year over year. Cherry Insurance's Cutest Pet Contest reached 500,000 visits in year six. Year one was substantially lower. The compounding is what makes the model work.

Yes, with one important exception. For Signature Annual Campaigns specifically, we work with one insurance brokerage per city. Cherry Insurance holds the Saskatoon insurance category for Signature Campaigns. Other Saskatchewan and Alberta cities are available. For web design, AI SEO, brand identity, video, social media, and reputation management, we work with multiple insurance brokerages across all cities. The exclusivity applies only to the annual campaign model.

Yes. Local AI SEO for insurance brokerages targets queries like 'insurance broker Saskatoon', 'home insurance Regina', and 'auto insurance Calgary'. Beyond traditional Google ranking, AEO structures your content so AI engines like ChatGPT and Perplexity cite your brokerage when users ask for insurance recommendations in your city. Most local brokerages do not have AEO foundations in place. Moving now provides a meaningful first-mover advantage in AI search results.

We do not discuss client fees publicly. What we can say is that the Cherry Insurance Cutest Pet Contest is a Signature Annual Campaign, our premium six-figure offering. The campaign produces 500,000 website visits in a single July, has been cited by Aviva Canada as an industry example of excellent marketing, and has compounded in impact for seven consecutive years. The return on that investment is visible in the results.

Book a strategy call. Thirty minutes, phone or Zoom. You explain your brokerage, your market, your current marketing situation, and what you want to accomplish. We tell you which services make sense for your situation and whether your city and insurance category are available for a Signature Campaign. No obligation, no deck, direct conversation with the operator who would do the work.

Your Move

Is your city still available?

One strategy call tells you which services fit your brokerage and whether your city is open for a Signature Campaign.

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