ABOUT RYAN YETI
20 years of receipts. No team between us.
I’m Ryan YETI. I started doing this in 2006. I built a 25-person agency, sold it in 2018, and rebuilt as a solo AI-native operator in 2020. The work since then has been the best of my career. Your project is mine. The work is mine. The reputation is mine.
Most agencies sell you a team. I’m the team.
Every premium agency you’ve worked with has an org chart between you and the work. A creative director who shows up to the kickoff. A producer who runs the day-to-day. An account lead who emails you status updates. Layers of people, all profitable.
ATTRACT does not work that way. The person who answers your strategy call is the person who designs your brand, ships your website, builds your campaign, and shows up next year when it’s time to do it again.
IN THE ROOM
Twenty years in this industry puts you in interesting rooms.
This photo was taken at a business event in Saskatoon. Kevin O’Leary and I had a brief conversation about what AI is doing to the marketing industry. His take was the same as mine: the agencies that adapt fast will own the next decade. The ones that don’t will be commoditized out of existence.
ATTRACT was built around that bet. AI-native since 2020. Senior creative since 2006. One operator who shows up directly for every client.
BEHIND THE BRAND
The car in the final shot isn’t accidental.
The promo video on the homepage features a supercar because ATTRACT is built around premium results for premium businesses. This is what that looks like in real life.
THE JOURNEY
20 years. Three platform shifts. Still building.
The short version of how I got here.
- 2006
Started in marketing fresh out of a Commerce degree. The web was still figuring itself out. I started learning faster than most.
- 2008
Founded STEALTH. Solo at first. Then a team. Then offices. Then a real business with real revenue and real clients.
- 2013
Picked up Cherry Insurance as a client. Ran campaigns and built the brand. In 2019, launched the Cutest Pet Contest. Seven years later, it pulls 500,000 visits every July, in a city of 300,000.
- 2018
Ranked #1 for “New York Web Design” on Google. One of the most competitive search terms on the internet. Held it long enough to matter. Sold STEALTH that same year.
- 2020
Relaunched as ATTRACT. Built it AI-native from day one, while most of the industry was still asking what GPT was.
- 2026
20 years in. Working with the best clients of my career, on the best work of my career, with tools that didn’t exist five years ago.
THE STRUCTURE
Why I went back to solo.
When I sold STEALTH, I had a choice. Start another agency. Take a corporate role. Or build something new.
I went solo because the math finally worked.
In 2006, you needed a team of twenty-five to ship the kind of work I wanted to make. Designers, copywriters, video editors, developers, SEO specialists, project managers. The overhead was the price of admission.
By 2020, AI changed the math. A senior operator with the right tools could produce work that used to require an agency. Not similar work. Better work. Faster.
So I built ATTRACT around that math. No account managers. No junior team. No layers. Just 20 years of taste and judgment, operating AI tools the way a master craftsman operates a workshop.
Outside the work: two boys, a decade-long partner, and a Pomeranian named Gertrude who has strong opinions about everything.
The result is what’s on the rest of this site.
TRUSTED HANDS
The work isn’t entirely solo.
There are a few people I’ve worked with for so long that they’re effectively part of how ATTRACT operates.
Mick Lauer (RicePirate) has animated work with me for thirteen years. He is one of the top animators on YouTube. When a client needs animation that actually moves people, he’s the person on the project.
For specialized photography, code, and production work, I bring in trusted specialists who have shipped with me before. Every one of them is hand-picked. No agency middlemen. No mystery contributors.
THE OPERATOR ADVANTAGE
Four things most agencies cannot offer.
Direct operator access
You talk to the person doing the work. Every time. No account manager. No layers.
20 years of taste
The judgment that takes a senior creative two decades to develop. AI doesn’t replace it. It amplifies it.
AI-native operations since 2020
Most agencies are still learning. I’ve been shipping with these tools for six years.
Exclusivity that means something
For Signature Annual Campaigns, one company per industry per city. Your competitors don’t get to copy your playbook.
THE PROOF
The receipts.
None of this is a story I’m telling. It’s a list of verifiable facts.
- 20 years in marketing. Started in 2006. Survived three platform shifts.
- Built and sold STEALTH, a 25-person agency with multiple offices.
- Cherry Insurance Cutest Pet Contest. 500,000 visits in one month, every July since 2019.
- Ranked #1 for “New York Web Design” on Google in 2018.
- International design and video production awards. Multiple categories. Multiple years.
- Thirteen-year creative partnership with Mick Lauer (RicePirate), top YouTube animator.
- Clients include Cherry Insurance, W Law LLP, Northlands College, Crosby Hanna, Muscowpetung First Nation, and Edmonton Oilers.
- Websites ranked #1 in Saskatoon, Regina, Calgary, Edmonton, Vancouver, Toronto, Ottawa, and New York.
THE NEXT 20 YEARS
What I want next.
I’m based in Saskatoon. I’ve built my life here. I have a partner, a dog, and the kind of clarity that comes from doing one thing for a long time.
What I want for ATTRACT is straightforward. A small number of long-term clients. Premium work that compounds. One company per industry per city. Real partnerships, not contracts.
If you’re an established business owner reading this page, you’re probably the kind of person I want to work with. You’ve built something real. You want to make it more visible, more credible, and harder to ignore.
That’s what I do.
OFF THE CLOCK
Not everything we do is serious.
Saturday night in Saskatoon. The work stays serious. The operator doesn’t have to.
THE NEXT MOVE
Let’s talk.
Thirty minutes. Zoom or phone. You tell me what you’re building. I tell you whether ATTRACT is the right fit, and roughly what the path looks like. No deck. No pressure.
One operator. 20 years. Your move.