ABOUT RYAN YETI
Twenty years.
One operator.
Built brands. Learned lessons. Rebuilt AI-native.
Most agencies sell you a team. I’m the team.
I’ve been doing this a long time. Built one agency to twenty-five people, ranked #1 for web design in New York in 2018, watched it get complicated, sold the brand, and rebuilt solo as an AI-native shop.
The long version taught me something specific: layers of agency between the client and the work don’t make the work better. They make it more expensive.
So ATTRACT doesn’t work that way.
The person who answers your strategy call is the person who designs your brand, ships your website, builds your campaign, and shows up next year when it’s time to do it again.
That’s not a limitation. That’s why the work is good.
20+
Years
1,000+
Clients
17M+
TikTok Views
∞
Emails
IN THE ROOM
Twenty years in this industry puts you in some interesting rooms. This one was a business event in Saskatoon, sharing a few minutes with Kevin O’Leary.
Thousands of meetings with entrepreneurs, hundreds of campaigns shipped, and a handful of international awards later, I’m more confident than ever that the right marketing, done by the right operator, can take almost any business to the next level.
ATTRACT is built around that idea. AI-native since 2020. Senior creative since 2006. One operator who shows up for every client, personally.
BEHIND THE BRAND
The car in the final shot isn’t accidental.
The promo video on the homepage features a supercar because ATTRACT is built around premium results for premium businesses. This is what that looks like in real life.
THE JOURNEY
20 years. Three platform shifts. Still building.
The short version of how I got here.
- 2006
Fresh out of a Commerce degree, I founded STEALTH. Solo at first, then a team, then offices, then a real business with real clients and real revenue. The web was still figuring itself out, and I got to learn it in public.
- 2013
Signed Cherry Insurance. Ran the campaigns, shaped the brand, and in 2019 launched the Cutest Pet Contest. Seven Julys later it still pulls 500,000 visits in a month, in a city of 300,000.
- 2018
Ranked #1 on Google for “New York Web Design,” one of the most competitive terms on the internet. Held it long enough to matter. Sold STEALTH the same year.
- 2020
Relaunched as ATTRACT. AI-native from day one, while most of the industry was still asking what GPT stood for.
- 2026
20+ years in. 1,000+ clients shipped, 17M+ TikTok views, and more emails than I care to count. Still building, with tools that didn’t exist five years ago.
THE STRUCTURE
Why I went back to solo.
When I sold STEALTH, I had a choice. Start another agency. Take a corporate role. Or build something new.
I went solo because the math finally worked.
In 2006, you needed a team of twenty-five to ship the kind of work I wanted to make. Designers, copywriters, video editors, developers, SEO specialists, project managers. The overhead was the price of admission.
By 2020, AI changed the math. A senior operator with the right tools could produce work that used to require an agency. Honestly, better work, and faster.
So I built ATTRACT around that math. No account managers. No junior team. No layers. Just 20 years of taste and judgment, paired with AI tools I’ve been living inside of since 2020.
Outside the work: two boys, a beautiful girlfriend, and a Pomeranian named Gertrude who has strong opinions about everything.
The result is what’s on the rest of this site.
TRUSTED HANDS
The work isn’t entirely solo.
There are a few people I’ve worked with for so long that they’re effectively part of how ATTRACT operates.
Mick Lauer (RicePirate) has animated work with me for thirteen years. He is one of the top animators on YouTube. When a client needs animation that actually moves people, he’s the person on the project.
For specialized photography, code, and production work, I bring in trusted specialists who have shipped with me before. Every one of them is hand-picked. No agency middlemen. No mystery contributors.
THE OPERATOR ADVANTAGE
Four things most agencies cannot offer.
Direct operator access
You talk to the person doing the work. Every time. No account manager. No layers.
20 years of taste
The judgment that takes a senior creative two decades to develop. AI doesn’t replace it. It amplifies it.
AI-native operations since 2020
Most agencies are still learning. I’ve been shipping with these tools for six years.
Exclusivity that means something
For Signature Annual Campaigns, one company per industry per city. Your competitors don’t get to copy your playbook.
THE PROOF
The receipts.
None of this is a story I’m telling. It’s a list of verifiable facts.
- 20 years in marketing. Started in 2006. Survived three platform shifts.
- Built and sold STEALTH, a 25-person agency with multiple offices.
- Cherry Insurance Cutest Pet Contest. 500,000 visits in one month, every July since 2019.
- Ranked #1 for “New York Web Design” on Google in 2018.
- International design and video production awards. Multiple categories. Multiple years.
- Thirteen-year creative partnership with Mick Lauer (RicePirate), top YouTube animator.
- Clients include Cherry Insurance, W Law LLP, Northlands College, Crosby Hanna, Muscowpetung First Nation, and Edmonton Oilers.
- Websites ranked #1 in Saskatoon, Regina, Calgary, Edmonton, Vancouver, Toronto, Ottawa, and New York.
THE NEXT 20 YEARS
What I want next.
I’m based in Saskatoon. I’ve built my life here. A beautiful girlfriend, a dog with opinions, and the kind of clarity that comes from doing one thing, well, for a long time.
What I want for ATTRACT is straightforward. A small number of long-term clients. Premium work that compounds. One company per industry per city. Real partnerships, not contracts.
If you’re an established business owner reading this page, you’re probably the kind of person I want to work with. You’ve built something real. You want to make it more visible, more credible, and harder to ignore.
That’s what I do.
OFF THE CLOCK
Not everything we do is serious.
Saturday night in Regina. The work stays serious. The operator doesn’t have to.
THE NEXT MOVE
Let’s talk.
Thirty minutes. Zoom or phone. You tell me what you’re building. I tell you whether ATTRACT is the right fit, and roughly what the path looks like. No deck. No pressure.
One operator. 20 years. Your move.
For the personal brand version of this story (YouTube, socials, Lambo), visit /ryan-yeti.