Privacy Policy

ATTRACT Media Inc. ("ATTRACT," "we," "us," or "our") is a marketing agency incorporated in Saskatchewan, Canada. Our primary office is located at 1107 Pohorechy Crescent, Saskatoon, SK S7W 0H9. We operate attractmedia.ai and provide web design, AI marketing, SEO, brand identity, video, social media management, and reputation management services to Canadian businesses.

For privacy inquiries, contact us at hello@attractmedia.ai or (306) 251-1005.

This Privacy Policy explains how ATTRACT Media Inc. collects, uses, discloses, and protects personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. It applies to all personal information collected through our website (attractmedia.ai), our services, and our business communications.

We collect personal information only to the extent necessary to provide our services and respond to inquiries. The types of personal information we may collect include:

• Contact information: name, business name, email address, phone number, and mailing address provided through inquiry forms, strategy call bookings, or direct communication.
• Business information: information about your business, marketing goals, budget, and competitive landscape shared during strategy calls or project onboarding.
• Technical data: IP address, browser type, device type, pages visited, and time spent on pages, collected automatically through standard web analytics tools including Google Analytics.
• Communications: copies of emails, messages, and notes from strategy calls and project communications.

We do not collect sensitive personal information such as social insurance numbers, financial account details, health information, or government-issued identification unless specifically required for a contracted engagement and with your explicit consent.

We collect personal information through:

• Direct submissions via the contact and strategy call booking forms on attractmedia.ai.
• Direct communications including email, phone calls, and video calls.
• Automatic technical data collection through cookies and analytics tools when you visit our website.
• Project onboarding processes when an engagement begins.

We use personal information for the following purposes:

• To respond to inquiries and schedule strategy calls.
• To assess whether ATTRACT is a suitable fit for a prospective client's needs.
• To deliver contracted marketing services including web design, SEO, campaign production, brand identity, and related work.
• To send project updates, proposals, invoices, and relevant communications to existing clients.
• To improve our website and services using aggregated, anonymized analytics data.
• To comply with legal obligations.

We do not sell, rent, or trade personal information to third parties for marketing purposes. We do not use your personal information to send unsolicited marketing communications beyond the scope of an existing business relationship without your consent.

Under PIPEDA, we rely on the following bases for collecting and using personal information:

• Consent: provided when you submit an inquiry form, book a strategy call, or engage us for services.
• Contractual necessity: processing required to fulfill a contracted engagement.
• Legitimate interests: analytics data used to improve our website, which does not override your privacy rights.
• Legal obligation: compliance with applicable Canadian law.

You may withdraw consent at any time by contacting us at hello@attractmedia.ai, subject to legal or contractual restrictions.

Our website uses cookies and similar tracking technologies to improve your browsing experience and collect analytics data. Specifically:

• Functional cookies enable core website functionality and cannot be disabled without affecting site performance.
• Analytics cookies (Google Analytics) collect anonymized data about how visitors use our site, including pages visited and time on site. This data is aggregated and does not identify individual visitors.

You may disable cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site. We do not use advertising or retargeting cookies on attractmedia.ai.

We do not sell personal information. We may share personal information with:

• Service providers who assist us in delivering our services, including hosting providers, email platforms, project management tools, and payment processors, under data processing agreements that require them to protect your information.
• Professional advisors including legal counsel, accountants, and insurers, where necessary and under confidentiality obligations.
• Law enforcement or regulatory authorities if required by Canadian law or court order.
• A successor entity in the event of a business acquisition, merger, or sale, under appropriate confidentiality protections.

We require all third parties to handle personal information in accordance with applicable privacy law.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including maintaining client records for tax and legal compliance purposes. Specifically:

• Inquiry and strategy call records are retained for up to two years if no engagement results.
• Client project records are retained for a minimum of seven years following project completion for tax compliance purposes.
• Analytics data is retained in accordance with Google Analytics default retention settings (up to 14 months).

You may request deletion of your personal information at any time, subject to legal retention obligations, by contacting hello@attractmedia.ai.

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. Our website is served over HTTPS. Our project and communication tools use industry-standard encryption. We limit access to personal information to personnel who require it to perform their duties.

No method of transmission over the internet is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

Under PIPEDA and applicable provincial legislation, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of personal information, subject to legal retention obligations.
• Withdraw consent to the collection or use of personal information, subject to legal or contractual restrictions.
• File a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca if you believe your privacy rights have been violated.

To exercise any of these rights, contact us at hello@attractmedia.ai. We will respond within 30 days.

Our website and services are directed to businesses and business owners. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at hello@attractmedia.ai and we will delete it promptly.

Our website contains links to third-party websites including client sites, YouTube, LinkedIn, Instagram, Facebook, X (Twitter), and TikTok. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated policy will be posted at attractmedia.ai/privacy/ with a revised "last updated" date. Continued use of our website following a material change constitutes acceptance of the updated policy. For significant changes, we will notify active clients by email.

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, contact:

ATTRACT Media Inc.
1107 Pohorechy Crescent
Saskatoon, SK S7W 0H9
Canada
Email: hello@attractmedia.ai
Phone: (306) 251-1005

For complaints not resolved through direct contact, you may contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 or priv.gc.ca.