SIGNATURE CAMPAIGNS · ONE PER INDUSTRY · ONE PER CITY
500,000 visits. One local insurance website. One month.
That is what a Signature Annual Campaign looks like after seven years of compounding. We build one per industry per city. If yours is still available, this is the most important page on this site for your business.
THE PROOF
The campaign that changed how Saskatoon sees Cherry Insurance.
Visits · Single July · cherryinsurance.ca
Running every July since 2019
Population of Saskatoon
Cited Cherry as their industry example
In 2019, ATTRACT built Cherry Insurance's first Cutest Pet Contest. The concept came from a real ethical insight: pet contests carry none of the moral weight of baby contests, but generate the same community enthusiasm. The first year worked. Year two worked better. By year seven, the contest pulls more website visits in a single month than the city has residents.
This is not a media spend story. Cherry Insurance is a local brokerage, not a national brand. The campaign works because it was designed to compound — each year builds on the last, each winner brings back friends, each July the microsite ranks higher than the year before.
THE MODEL
One campaign. One market. One winner.
Strategic Insight
We identify the emotional intersection between your industry and your audience. Insurance plus pets. Law plus community recognition. Dental plus confidence. The insight that makes your campaign impossible to ignore.
Full Production
Six months of concept development, video or animation production, microsite build, campaign assets, and out-of-home creative. Award-winning production quality from the same operator who won a Gold Summit Creative Award.
Campaign Launch
Your campaign owns its window. Four to eight weeks of coordinated activation across digital, social, out-of-home, and earned media.
Compounding Year Over Year
The campaign returns every year. Past participants come back. The microsite accumulates search authority. The cultural recognition grows. By year three, the campaign runs itself in the minds of your market.
WHY THIS MATTERS
Once it is taken, it is taken.
Signature Annual Campaigns are not sold to multiple competitors in the same market. Cherry Insurance has the insurance category in Saskatoon. If you are in insurance in Saskatoon and reading this, that specific campaign is not available to you. But your industry in your city might be. The law firm category in Regina. The dental category in Calgary. The mortgage category in Edmonton.
The exclusivity is what gives the campaign its value. We do not dilute the model by selling the same playbook to competitors.
One strategy call tells you whether your industry and city are still open.
Questions, Answered
Signature Campaigns, answered.
Ten answers to the questions that come up most about ATTRACT Signature Annual Campaigns.
YOUR MOVE
Is your industry still available?
One thirty-minute call. We tell you whether your industry and city are open, what a campaign would look like for your business, and what the investment would involve.