Question 1

What does a real estate brokerage need from its marketing in 2026?

Accepted Answer

A brokerage needs three things: a professional web presence that makes agents proud to send clients to, local SEO that ranks for '[city] real estate' and '[neighbourhood] homes for sale' type queries, and a brand that distinguishes the brokerage from the franchise chains it competes with. Independent brokerages that out-position franchise brands on local search and brand quality consistently win the clients that matter.

Question 2

How do you market a residential development project?

Accepted Answer

Residential development marketing requires a different approach than brokerage marketing. The audience is buying a lifestyle and a future, not just a property. We build the brand first — the development name, visual identity, and positioning — then the website, which needs to communicate the vision while capturing qualified inquiries before construction is complete. Ravenswood Estates is an example of ATTRACT's residential development work.

Question 3

Can AI SEO help a real estate brokerage rank higher than the big portals?

Accepted Answer

In traditional search, portals like Realtor.ca and Zillow dominate broad queries and are very difficult to outrank. Local and hyper-specific queries are a different story. 'Real estate brokerage [city]', 'luxury homes [neighbourhood]', and '[city] commercial real estate' are queries where a well-optimized local brokerage website can outrank the portals. AEO additionally allows your brokerage to get cited by AI engines for recommendation queries where the portals have no structural advantage.

Question 4

How long does a real estate website project take?

Accepted Answer

Most brokerage websites launch four to six weeks from project kickoff. Development marketing sites with custom inquiry forms, virtual tour integrations, or interactive site maps take longer. We set a clear timeline at project start.

Question 5

Does ATTRACT work with individual agents or only brokerages?

Accepted Answer

We work with established brokerages and development companies. Individual agents are better served by platforms designed for that scale. Our minimum engagement is typically a full brokerage or development project rather than individual agent websites.

Question 6

What is the first step?

Accepted Answer

Book a strategy call. Thirty minutes. You describe your brokerage or development project and what you want to accomplish in the next twelve months. We tell you what the work requires. No obligation.

Real Estate Marketing That Moves Property.

Marketing infrastructure for serious brokerages.

Signature Campaigns

Web Design

AI SEO + AEO

Brand Identity

See the work in this industry.

Ravenswood Estates

Real estate marketing, answered.

Is your city still available?