Case Studies
Receipts, not rhetoric.
Three enterprise engagements. Each one measured against the only thing that matters: outcomes the client can put on a board slide.
Regional Insurance Broker · Saskatchewan
Cherry Insurance
Engineering 500,000 Unique Annual Visits for a Regional Broker.
500,000
Unique Visits
in 30 days
1.67×
City Population
Saskatoon, pop. 300k
12,400+
Contest Entries
first-party data
31%
Quote Lift
year over year
Problem
A regional insurance broker competing against national carriers with deep ad budgets. Low organic visibility, expensive paid acquisition, and no proprietary audience to retarget. The brand was invisible outside of word-of-mouth.
Solution
A first-party audience engine built around the Cutest Pet Contest — a campaign landing page, social activation system, AI-assisted SEO build, and a referral mechanic that turned every entrant into a distribution node. Hosted on infrastructure built to absorb the spike.
Results
Half a million unique visits in a single month from a city of 300,000. The broker entered every quote conversation with brand recognition already established. The contest database now powers ongoing retention and quote-cycle outreach.
Full-Service Law Firm · Prairies
W Law LLP
Architecting Search Authority & High-Intent Conversion Channels.
4.2×
Organic Traffic
trailing 12 months
180+
Ranked Keywords
page-one positions
+62%
Consult Requests
qualified intake
<1.2s
Largest Paint
core web vitals
Problem
A multi-practice law firm losing high-intent search traffic to thinner, faster-moving competitors. Generic practice pages, weak topical depth, and a website that converted browsers into bounces instead of consultations.
Solution
A rebuilt site on a performant stack, an AI-assisted SEO program targeting commercial-intent queries across every practice area, and structured intake flows tied to each service. Editorial cadence on legal explainers to compound authority over time.
Results
Page-one rankings across the firm's priority practice areas, a measurable lift in qualified consultation requests, and a website that finally reflects the seniority of the lawyers behind it.
Post-Secondary Institution · Northern Saskatchewan
Northlands College
Digital Transformation & Institutional Brand Scaling.
100%
Site Rebuild
ground-up architecture
+48%
Program Inquiries
year over year
9
Campus Regions
unified under one system
AA
Accessibility
WCAG 2.1 conformance
Problem
A regional college serving nine campus communities with a fragmented digital presence, dated brand expression, and a website that buried programs behind generic navigation. Prospective students could not find what they came for.
Solution
A full digital transformation: refreshed institutional brand system, a unified information architecture across all campuses, modern accessibility standards, and a program-finder built around how students actually search — not how the org chart is structured.
Results
A measurable increase in program inquiries, a coherent brand presence across every campus region, and a digital platform the institution can build on for the next decade.