How much does a Signature Annual Campaign cost?

Signature Annual Campaigns are premium six-figure investments. The exact number depends on your industry, your city, your competitive landscape, and the scope of creative production. Pricing is built during the strategy call once we understand what the campaign needs to accomplish.

How long does it take to launch a Signature Campaign?

Six months of preparation before launch. Strategy and creative concept development happens in months one and two. Production happens in months three and four. Pre-launch buildup happens in month five. The campaign goes live in month six and runs through its target window.

Can you replicate the Cherry results for my business?

No two campaigns produce identical results. The Cherry Cutest Pet Contest works at the scale it does because of seven years of compounding plus the specific match between insurance and pets in a 300,000-person market. Your campaign will be built specifically for your industry, your city, and your competitive position. Results compound over years, not months.

Do you only work with insurance brokerages?

We work across insurance, law, dental, mortgage, real estate, auto dealerships, mining, First Nations enterprises, colleges, construction, architecture, and medical aesthetics. The Signature Campaign model works in any industry where local market dominance matters.

Why does the campaign have to be exclusive?

Real marketing creates real advantage. If we built the Cherry Cutest Pet Contest for one insurance brokerage in Saskatoon and then sold the same playbook to the brokerage across the street, neither would win. Exclusivity is what guarantees the campaign produces market position, not just activity.

What happens if the campaign doesn't perform in year one?

Year one is foundation. The Cherry Cutest Pet Contest in 2019 did not pull 500,000 visits. It pulled significantly fewer. The compounding starts in year two and accelerates from there. Signature Campaigns are designed as multi-year commitments. If you're looking for short-term results from a single push, this isn't the right offer.

Is Cherry Insurance still your client?

Yes. Cherry Insurance has been a client since 2013. The relationship started at STEALTH (my previous agency, sold in 2018) and continued at ATTRACT from 2020 onward without interruption.

Where can I see the actual Cherry creative work?

The Cherry Insurance Cutest Pet Contest microsite goes live every July at cherryinsurance.ca. The full video library is on the Cherry YouTube channel, including the award-winning Insure Your Pride video, the Land of the Living Skies music video, and the 2017 Boat Launch animation.

What SEO results does ATTRACT Media deliver for Cherry Insurance?

Cherry Insurance ranks in Google's top 3 for 51 of 60 tracked keywords, holds #1 organic rankings for the most competitive Saskatoon insurance searches including insurance companies saskatoon, business insurance saskatoon, and vehicle insurance saskatoon, and appears in Google's AI Overview for insurance saskatoon near me.

Case Studies

Real work, real numbers.

Three client stories. Each one measured by the thing that actually matters: results the client can point to.

Regional Insurance Broker · Saskatchewan

Cherry Insurance

500,000 visits in a month for a local broker.

500,000

Unique Visits

in 30 days

1.67×

City Population

Saskatoon, pop. 300k

12,400+

Contest Entries

first-party data

31%

Quote Lift

year over year

Problem

A local insurance broker up against national carriers with huge ad budgets. Low search visibility, expensive paid ads, and no audience of their own to talk to. Outside of word-of-mouth, nobody knew the brand.

Solution

We built a campaign around the Cutest Pet Contest. A dedicated landing page, a social push, an AI-assisted SEO build, and a referral loop so every entrant brought in more entrants. Hosted on a stack that could handle the traffic spike.

Results

Half a million visits in one month from a city of 300,000. Every quote conversation started with the client already knowing the brand. The contest list still powers renewals and new quote outreach today.

Read Campaign Breakdown

Full-Service Law Firm · Prairies

W Law LLP

Search authority and better consult intake.

4.2×

Organic Traffic

trailing 12 months

180+

Ranked Keywords

page-one positions

+62%

Consult Requests

qualified intake

<1.2s

Largest Paint

core web vitals

Problem

A multi-practice law firm losing search traffic to smaller, faster competitors. Generic practice pages, not enough depth on the topics that matter, and a website that turned visitors into bounces instead of consults.

Solution

A rebuilt site on a fast stack, an AI-assisted SEO program aimed at the searches people run when they need a lawyer, and clean intake forms tied to each practice area. A steady stream of plain-English legal articles to build authority over time.

Results

Page-one rankings across the firm's key practice areas, a clear lift in qualified consult requests, and a website that finally matches the calibre of the lawyers behind it.

Post-Secondary Institution · Northern Saskatchewan

Northlands College

A full rebuild for a college with nine campuses.

100%

Site Rebuild

ground-up architecture

+48%

Program Inquiries

year over year

Campus Regions

unified under one system

Accessibility

WCAG 2.1 conformance

Problem

A regional college serving nine campus communities with a scattered online presence, a dated brand, and a website that hid programs behind generic menus. Students couldn't find what they came for.

Solution

A full rebuild. A refreshed brand system, one clear structure across all campuses, modern accessibility standards, and a program finder built around how students actually search, not how the org chart is laid out.

Results

A clear jump in program inquiries, a consistent brand across every campus, and a platform the college can build on for the next decade.