Question 1

How do you market an insurance brokerage?

Accepted Answer

Insurance brokerages win market share through community presence, not just price. The most effective insurance marketing combines a strong local SEO foundation so buyers find you when searching for coverage, a consistent brand identity that builds recognition over time, and at least one annual campaign that generates genuine community engagement. Cherry Insurance's Cutest Pet Contest is the clearest example of this approach — it generates 500,000 website visits every July for a local Saskatoon brokerage because it gives the community a reason to show up that has nothing to do with insurance rates.

Question 2

What makes insurance marketing different from other industries?

Accepted Answer

Insurance is a low-interest category. Nobody wakes up excited to think about their brokerage. This means interruption marketing (ads that push insurance messages) underperforms compared to attraction marketing (campaigns that give people a reason to engage). The Cutest Pet Contest works because it is not an insurance campaign. It is a community event that Cherry Insurance hosts. The insurance brand gets the credit without the audience needing to care about insurance. This is the strategic insight behind all effective insurance marketing.

Question 3

How long does it take to build a marketing presence for an insurance brokerage?

Accepted Answer

Web design and brand identity projects typically launch within four to six weeks. AI SEO foundations take ninety to one hundred eighty days to produce meaningful ranking improvements. A Signature Annual Campaign requires six months of pre-launch preparation and then compounds year over year. Cherry Insurance's Cutest Pet Contest reached 500,000 visits in year six. Year one was substantially lower. The compounding is what makes the model work.

Question 4

Does ATTRACT work with insurance companies other than Cherry Insurance?

Accepted Answer

Yes, with one important exception. For Signature Annual Campaigns specifically, we work with one insurance brokerage per city. Cherry Insurance holds the Saskatoon insurance category for Signature Campaigns. Other Saskatchewan and Alberta cities are available. For web design, AI SEO, brand identity, video, social media, and reputation management, we work with multiple insurance brokerages across all cities. The exclusivity applies only to the annual campaign model.

Question 5

Can AI SEO help an insurance brokerage rank higher on Google?

Accepted Answer

Yes. Local AI SEO for insurance brokerages targets queries like 'insurance broker Saskatoon', 'home insurance Regina', and 'auto insurance Calgary'. Beyond traditional Google ranking, AEO structures your content so AI engines like ChatGPT and Perplexity cite your brokerage when users ask for insurance recommendations in your city. Most local brokerages do not have AEO foundations in place. Moving now provides a meaningful first-mover advantage in AI search results.

Question 6

What did Cherry Insurance's campaign actually cost?

Accepted Answer

We do not discuss client fees publicly. What we can say is that the Cherry Insurance Cutest Pet Contest is a Signature Annual Campaign — our premium six-figure offering. The campaign produces 500,000 website visits in a single July, has been cited by Aviva Canada as an industry example of excellent marketing, and has compounded in impact for seven consecutive years. The return on that investment is visible in the results.

Question 7

What is the first step to working with ATTRACT on insurance marketing?

Accepted Answer

Book a strategy call. Thirty minutes, phone or Zoom. You explain your brokerage, your market, your current marketing situation, and what you want to accomplish. We tell you which services make sense for your situation and whether your city and insurance category are available for a Signature Campaign. No obligation, no deck, direct conversation with the operator who would do the work.

Insurance Marketing Built Around Real Results.

The campaign that made Cherry Insurance impossible to ignore.

Marketing infrastructure for serious brokerages.

Signature Annual Campaigns

Web Design

AI SEO + AEO

Brand Identity

See the work in this industry.

Cherry Insurance

Insurance marketing, answered.

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