WEB · BRAND · CAMPAIGN · AI SEARCH
Cherry Insurance
Insurance made human for Saskatchewan and beyond.
ATTRACT rebuilt Cherry Insurance's digital presence around the moments people actually need a broker, pairing a warm illustrated brand world with a fast, conversion-focused website and a search foundation built for the next era of Google and AI discovery.
- Industry
- Insurance
- Market
- Saskatchewan
- Relationship
- Long-term client since 2013
- Services
- Web · Brand · Campaign · SEO · AI Search
- Peak Traffic
- 500,000 visits in 30 days
Why this rebuild mattered.
Cherry Insurance is not a startup brand trying to look established. It is an established Saskatchewan brokerage with real people, real offices and a brand that had already earned attention across the province.
The challenge was not simply to make the website look better. The challenge was to turn years of brand equity, campaign momentum, search visibility and customer trust into one modern platform that could support the next decade of growth.
From information to moments
The site was reorganized around real insurance situations: homes, vehicles, businesses, farms, travel, pets and the unexpected moments that make people call a broker.
From campaign traffic to conversion
Cherry's campaigns had already proven they could earn attention. The new site was built to turn that attention into quote requests, broker conversations and clearer coverage pathways.
From SEO to AI search readiness
Coverage pages, local intent, structured content and internal linking were built into the site architecture so Cherry could stay visible as search shifts from blue links to AI-generated answers.
The Challenge
Insurance websites often feel cold, generic and difficult to navigate. Cherry needed a platform that could explain coverage clearly, support multiple locations, handle province-wide campaign traffic and still feel like the real people behind the brand.
The Strategy
ATTRACT built the site around customer moments instead of internal product categories. The new structure helps visitors quickly find the kind of protection they need, understand their options and connect with a Cherry broker.
The Build
The rebuild combined illustrated brand direction, campaign assets, copywriting, SEO architecture, local landing pages, service pages, conversion paths and AI-search-ready content into one cohesive digital system.
The Result
Cherry now has a website that feels like the brand people already recognize: warm, local, memorable and easy to use. It supports campaign traffic, organic search, client service and long-term digital credibility.
What ATTRACT delivered.
This was not just a website reskin. It was a full digital rebuild designed to connect brand, campaign, search and conversion.
- Website strategy and information architecture
- Homepage and service page design
- Personal, commercial and farm insurance content structure
- Location and local SEO page framework
- Brand illustration direction
- Animated campaign integration
- Copywriting and conversion messaging
- Internal linking and search architecture
- AI-search-ready content structure
- Quote and contact pathways
- Mobile-first responsive experience
- Launch support and ongoing optimization
One website. Every moment covered.
The Cherry homepage was designed as a guided journey: from a familiar "what could go wrong?" moment, to the right coverage category, to a broker who can help.
Positioning
A warm, illustrated brand world that feels local, memorable and unmistakably Cherry.
Conversion
Clear quote paths, broker contact options and coverage journeys built around real customer needs.
Search
Structured pages for coverage types, locations and local insurance intent, built into the site from the start.
Campaign
A brand platform connected to Cherry's broader advertising, character world, video work and community campaigns.
Why the brand works.
People remember the characters
Cherry's illustrated campaign world gives the brand a level of recall most insurance brokerages never achieve.
The website feels like the team
The design is warm, practical and approachable, matching the real people clients speak with when they call Cherry.
Traffic has somewhere to go
When campaigns create attention, the website gives that attention a clear next step: learn, quote, call or connect with a broker.
See how the campaign side connects in our signature campaign work.
Built for the next era of search.
Search is changing. People are no longer only typing keywords into Google and clicking through ten blue links. They are asking AI tools, reading summaries, comparing options and looking for trusted local businesses faster than ever.
Cherry's new site was built with that shift in mind: clearer content, stronger page structure, better internal linking, local relevance and plain-language answers that search engines and AI systems can understand.
Google-ready
Service pages, local signals and structured content built to support organic search visibility.
AI-search-ready
Clear answers, strong topical structure and plain-language coverage explanations designed for AI discovery.
Human-first
Built for search engines, but written for real people who need help understanding insurance.
Why this matters for established businesses.
The most expensive website is not the one that costs more to build. It is the one that quietly underperforms for years.
For established businesses, a modern website should do more than look current. It should make the brand easier to trust, easier to find, easier to understand and easier to contact.
Cherry is a strong example of how an established local business can turn years of brand equity into a digital platform built for search, campaigns, conversion and long-term credibility.
Has your business outgrown its website?
ATTRACT rebuilds established businesses for the next era of search, conversion and digital credibility.
If your current website looks dated, explains too little, converts poorly or was built before AI search changed the rules, it may be time for a serious rebuild.
Thirty minutes. Phone or Zoom. Direct with the operator who will actually help shape the work.