The Journal
Writing. Case Studies.
Behind the Work.
Ideas on marketing, AI search, and how established businesses build lasting market position.
CASE STUDYCherry Insurance: 12 Years of the Cutest Pet Contest.
How a single annual ritual turned a regional insurance brand into the most-anticipated July event in the province.
5 min readRead
INSIGHTWhy the Best Marketing Agency Might Be One Person.
The 25-person agency model made sense before AI. Here is why the most dangerous marketing operator in your market mig…
6 min readRead
VIDEOHow We Rebuild a Brand Without Losing What Made It Work.
A behind-the-scenes look at how ATTRACT approaches a brand refresh — what to keep, what to change, and why the strate…
4 min readRead
INSIGHTThe End of Google as You Knew It.
ChatGPT, Perplexity, and Gemini are rewriting how customers find local businesses. Here is what to do about it before…
5 min readRead
The Dispatch
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